Monopoly GO! / Star Wars

Content Director of Monopoly GO!’s first seasonal IP takeover.

I wrote the narrative wrapper for the Monopoly GO! / Star Wars collaboration, and directed narrative and art asset theming for all Splash Screens, Minigames, in-game Sticker Album, Cosmetic Rewards, Marketing Videos, Sales Promos and CRM.

Seasonal content included 8 themed Minigames, over 100 cosmetics and more than 200 collectable stickers. Samples of some of these can be seen below.

Content Direction by Phil Williams. Art & Animation by the Monopoly GO! Art Department

©Scopely

Splash Screens

Narrative Concepts

Themed ‘Treasures’ Minigame

Themed ‘Racers’ Minigame

Themed ‘Partners’ Minigame

Cosmetic rewards

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SCOPELY: MONOPOLY GO! / HARRY POTTER